Sandy Springs, GA — To help ensure that Georgians have a plan to prepare for dangerous weather, Rep. Lucy McBath (GA-06) joined The Weather Channel for a public service announcement encouraging Georgia families to prepare, plan, and practice for severe storms and weather. The locally-targeted PSA was recorded in partnership with The Weather Channel television network, and is airing on the network throughout the summer.

“Severe weather can come at any time, and millions of people are impacted by storms each year,” said McBath. “Truly, the best defense against severe weather is for families to create an emergency plan, practice that plan, and always stay alert and ready. I’m glad to be a part of this PSA initiative with The Weather Channel as we strive to help each household in my district, in Georgia, and across the country prepare for the unexpected.” 

Tom O’Brien, President of The Weather Channel television network said,“Being prepared is the best thing anyone can do when severe weather is approaching. We are grateful for Rep. McBath’s work in helping us to spread the important message of severe weather preparedness to the community. Our core mission at the network is to provide the public with up-to-the-minute information and in-depth coverage on what to expect and how to stay safe before, during and after impact. We are proud to work with Rep. McBath on this important initiative.”

Weather preparedness and severe weather coverage has never been more important as billion dollar storms are on the rise. For 10 years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year”. In 2018, an Ipsos poll ranked the network the most trusted name in news media and in 2019, a Morning Consult poll named The Weather Channel as one of the most trusted brands in America. Last year, The Weather Channel won an Emmy for its coverage of its new Immersive Mixed Reality technology for depicting the dangers of tornadoes.